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Study: Many men downplay the dangers of texting while driving

Even though there are laws in Tennessee banning texting while driving, and even though the dangers of texting and driving have been well documented, many still believe they are somehow immune to the risks. This perceived immunity -- or that somehow their ability to multitask is superior -- is one of the causes behind distracted driving accidents throughout the country.

Recently, two marketing professors went about trying to figure out what the motivation is for texting while driving. Their idea is that if the motivation behind the dangerous practice is better understood, effective programs to deter the behavior can be implemented. As it stands now, the authors wrote, laws geared at texting while driving do not appear to be putting a stop to the practice.

The findings from this study were published in the International Journal of Sustainable Strategic Management. For the study, 120 male and female college students were asked questions regarding not only their texting behaviors, but also their views on texting.

According to the study, four out of five of the college students asked have texted while driving. However, the views regarding the dangers of the habit tended to vary based on gender.

Authors Garold Lantz and Sandra Loeb wrote that while many men believe texting while driving is dangerous, for some reason many still believe they are better at it than others.

This viewpoint -- or lack of appreciation for just how dangerous texting while driving is --was more common among the male students than the female students.

Overall though, regardless of what some of these college students believe, the truth is that distracted driving is dangerous, with some studies even showing texting while driving delays reaction times more than drunk driving. This is important for all drivers to realize when they are behind the wheel of a car or truck and thinking about sending or reading a text message.

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