Helping the Injured in Tennessee Since 1977

Campaign against drinking by young drivers

As Tennessee residents might know, a major cause of death among those under age 21 is motor vehicle accidents. Drinking and driving is implicated in approximately 25 percent of fatal accidents involving this age group, and almost 50 percent are drivers of the vehicles. The National Highway Traffic Safety Administration has teamed with the Ad Council to conduct a campaign aimed at instructing underage drivers about the dangers of mixing alcohol and driving.

In conjunction with this effort, scenes were filmed showing how tripping and spilling drinks may be embarrassing. However, driving and drinking can have far more dangerous repercussions. This ad campaign is going to be available in various medias such as television, web banner advertising and online.

On the Tumblr website for the campaign, young people may learn about driving and drinking, the consequences of doing it and how to talk to friends who insist on driving after drinking. Later plans include adding information on NHTSA social media and Instagram. All of the space for the campaign has been donated.

The focus of the NHTSA for over 40 years had been to reduce injuries and deaths for those using the roadways. This has included safety seats for children and infants and the use of seat belts. One part of the NHTSA's focus has been on ways to combat drunk driving and distracted driving by educating the public about the dangers. The agency also investigates reports of safety defects in motor vehicles and regulates safety standards.

An individual who has been injured in a car accident due to the fault of another motorist may face large medical bills and lost time from work. An attorney may assist by reviewing accident reports and eyewitness statements to determine fault and then seek to recover the damages associated with the accident by filing a personal injury lawsuit on behalf of the injured victim.


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